Hello, I'm Alex!

Marketing Leader & Integrated Executive Producer. Skilled in digital, video, photo and print.

Airbnb

At Airbnb, I am part of the small and mighty team that works on the yearly Marketing Launches that bring to the world and promote the new features and services. These are high visibility projects where our CEO stays really close to ensure high quality for our guests and hosts. I’ve worked campaigns that have attracted First Time Bookers and have raised our Hosts’ engagement.

Spring Summer 2024 Release: In Spring 2024, we’ve launched the Co-Traveling feature!! Once a trip is booked, the booker can invite his/her co-traveller through the app. We’ve enriched creatively this feature with beautiful illustrations that represent big cities and beautiful landscapes. I’ve led outreach and negotiations with the talents’ reps and organized the creative review process including approvals from the CEO. We’ve worked with a total of 30 artists to create 60 illustrations!

Some of the illustrations created for the Co-Traveller User flow in the app!

International Paid Social Campaign on the new Categories Feature: Contributed ontributed to raising engagement of the First Time Bookers; the primary target group of this campaign by 21%. Here are some of this snackable bites that hit Airbnb’s paid channels; IG, Meta and YouTube.

Netflix

For Netflix, I produced 6 campaign films for the Tokyo Olympic Games 2020 starring Sophia Loren, Darko Peric, Misato Morita, George Robinson and Antonia Gentry. Films were shot remotely due to COVID-19 restrictions around the world. Agency producer responsibilities from concepting and bidding to post-production and wrapping.

Production Company: Pulse Films
Film Director: Haley Elizabeth Anderson
Edit: Parallax, VFX: Parliament, Sound Design: Lime

Facebook / Meta

While at Facebook (Meta), I’ve worked on the team that was developing the first digital wallet based on blockchain and cryptocurrencies, named Novi. I produced any medium from print, photo and illustrations to live action & product tutorials. I’ve also been responsible for operations and production framework and process development.

Illustrational storytelling videos

The following 3 animated videos are only some of the videos produced to explain crypto terminology and the product benefits.

Concept, Illustration & Animation: Odd Fellows
Sound Design: Lullatone

Product Tutorials

The following 3 tutorials are part of a series of 16 videos showcasing how the product works. Led production and spearhead alignment between product design, brand design, product marketing and brand marketing.

Brand Photography for Calibra aka Novi from Facebook

Photographer: Marcelo Gomes

Documentary videos

The below videos are part of a series of mini-documentaries shot in Indonesia, Mexico, Nigeria and Philippines. They tell stories about the way communities all over the world use money.

Impossible Foods

During my time at Impossible Foods, I had the chance to produce concerts, events, brand photography, marketing collateral, brand videos and tutorials. I’ve even branded food trucks, billboards and pop-ups. And, I had the chance to meet some of the best chefs …. and the Wu-Tang Clan…

Campaign Photography

Creative Direction: Giselle Guerrero, Photography: Stephanie Gonot

Marketing Collateral / OOH

If you’ve been in a restaurant that serves Impossible during its early years; you’ve probably have noticed all the brochures, table tents and decals. Oh and you maybe have driven by some of the billboards and wild-postings.

From brand videos to tutorials to win you over to plant-based meat.

Brand videos

Brand films that explain what Impossible Burger is. Yes, this was way before Impossible was available to our local supermarket. So happy they get you all so stoked about Impossible ;)

Organic Social

There are many ways to do social… But when every big occasion demands its own illustrations and production, then it’s fun! These are only some examples of how exciting social can be.

Kipling

While in Europe, I produced a 360 campaign including an event with a balloon installation, campaign videos, the campaign landing page and social. I also worked with influencers to produce content.

Adidas

Responsible for digital production including landing pages, paid & organic ads and social.

All Day App launch

Campaign website to support the launch of the All Day app. The landing page included a pre-launch and a launch phase, emails and social.

Ultraboost X Berlin Marathon Competition

Ultraboost X is the new running shoe designed especially for women. As part of its promotion, Adidas has organized a competition for winning a full Marathon experience including preparation and running starts for the Berlin marathon.